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wORK

2019

Passport Program

Production Design, Graphic Design, Web Design

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The Passport Program is a small booklet full of 2-for-1 drink specials at local bars, breweries, restaurants, and coffee shops. It's sold in ten markets across the country, with each Passport containing over 50 deals unique to that particular city and season (winter or summer). It's a hugely successful product, with over 40,000 copies sold each year.

For the 2019 Summer Edition, I designed all ten passports for print production. Working with a basic design template, I organized the booklets for print specifications and input the information of over 500 unique venues. I designed a series of packaging assets to accompany the Passports at venues and retail locations.

I also collaborated on the Passport Program website, primarily focusing on the development of its interactive features: Shopify eCommerce integration, venue galleries, and venue map.

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