UX Design, Information Architecture, Wireframing, UI Design
NOTE: This website is currently in development.
Cuvee is an industry-leading luxury villa rental company with a network of ultra-exclusive properties in dozens of destinations around the world. Though they're known in the luxury travel community for providing the highest level of service to the most discerning clients, their previous website was only converting four sales per year—the rest were sold almost exclusively via word-of-mouth.
My agency cold-pitched for the work with a personalized digital experience of my invention that blurred the lines between design, technology, and—playing to our audience—charcuterie. Out of a dozen other agency competitors, we won the work.
I led the UX design of the new website, contributing the sitemap, content structure, and ultimately a complete set of high-fidelity wireframes. From there, I worked with an Art Director to identify a visual concept and design out the entirely of the website as a clickable UI prototype.