The Right Note

Our client on this occasion was a musician who was starting her own agency, providing everything from string quartets to party bands for weddings, conferences and other events.

The new identity therefore needed to sit comfortably in the traditional and in the pop music worlds, and represent a professional and dynamic organisation.

The name The Right Note and the resulting logo immediately established our client as a creative and positive brand, without alienating the classical market. The use of musical symbols alongside a distinctive typeface gave relevance and excellence, and was used on stationery, brochures and at exhibitions.