Private Liquor Brands

Private Liquor Brands are importers of fine wines from around the world and were seeking to update their brand identity to reflect the market shift towards wines from the new world.

The original logotype was a traditional script, and our brief was to present a more modern, more universal image that would position PLB ahead of other suppliers when competing for valuable shelf space in supermarkets, wine merchants and in the restaurant trade.

The name change to PLB Wines was a natural evolution as their customers already knew the company as PLB, and this was accompanied by a colourful yet simple logo that represented a more stylish, more universal and more modern brand. This new and fresh identity was then applied to new literature, a website, signage, wine labels and company stationery.