Groestar Communications Limited

A long established name in the IT and Electrical Cabling business, Groestar went through a management change that resulted in reconsideration of their entire brand image.

In a world of complex diagrams and highly technical copy, the new identity was refreshingly simple yet relevant - an elegant moniker containing the letters GCL and reinforced with a modern sans serif logotype.

Once applied to stationery, Navigator then went on to develop a variety of printed matter, exhibition stands and promotional gifts for GCL using this easily managed and instantly recognised solution.